ATLANTA, Oct. 30, 2020 /PRNewswire/ -- Sahoja, a for-profit social-media startup, was founded in 2019 on the principle that providing societal benefits provides the true path to long-term corporate resiliency and, subsequently, success – the polar opposite of Nobel Laureate Milton Friedman's mainstream thesis that companies should maximize shareholder value above all else.

ATLANTA – Social media continues to make headlines for divisive, hateful communication, but what if social media could provide a platform for doing good – good things from good people communicating good ideas?

Sahoja, Inc. of Atlanta announces a partnership with San Francisco-based Loyyal Corporation which will allow Sahoja’s reward points to be integrated on Loyyal’s blockchain-as-a-service platform. This streamlines complex transactions involving Sahoja’s reward points across multiple loyalty programs and their partners.  Sahoja and Loyyal will complete a joint pilot program for three months prior to full implementation.